A direct home for your property, with an inquiry form and booking steps you control. $0 build, $49/month per property, no commission, and no need to abandon Airbnb or VRBO.
Check the words, photos, rules, and inquiry setup. You decide when the site is ready for guests.
Who is behind DirectStay
Built by an owner, for owners
I own Villa La Percha, a private waterfront villa in Chalk Sound on Providenciales. I built its direct website first, for my own guests, because a marketplace listing puts every home into the same template and takes a fee on every stay.
The villa's own site tells its story properly: the dock, the pool, the neighborhood, and the practical answers guests ask for. DirectStay offers other owners that same kind of site, with the owner tools and inquiry desk behind it, for a flat monthly price. You still make every booking decision.
Jaimal Fecteau
Founder, DirectStay. Owner, Villa La Percha, Chalk Sound, Turks & Caicos.
A better guest experience and a calmer owner process.
The guest-facing property site
A direct home for your property, with its story, photos, practical details, and an inquiry form and booking steps you control.
Property-specific copy and approved photos
Mobile-friendly inquiry form
FAQ, local context, and availability display when configured
A DirectStay web address included
The owner inquiry desk
Your guest conversations and property context together, with a prepared reply you can make your own.
Portal inquiry and guest records
Email alerts when your setup is live
Calendar checks that flag possible date conflicts for you to review
02 — The inquiry desk
A useful reply. Your final say.
Guest questions come to one place, with a draft reply waiting for you.
01
A guest asks.
An inquiry from your site lands in your DirectStay inbox, with an email alert to your phone.
02
A draft is ready.
Written from your property details, house rules, and the dates the guest asked about, and closed with your usual sign-off.
03
You choose Send.
Edit it, save it for later, or send it as it stands.
Make the draft sound like you. Set your Suggested reply style once: warm or concise, whether to offer the next booking step, and your sign-off. Every draft follows it.
Before you start
Give direct interest a clear place to land.
A website does not create traffic by itself. It gives repeat guests, referrals, and owner-controlled discovery a memorable place to return.
Repeat guests — Where consent and channel rules permit, share your link for a future stay.
Referrals and local relationships — Give trusted contacts one clear property link to pass along.
Profiles you control — Add your link to your website, social profile, email signature, or eligible directory listings where platform rules permit.
Keep active Airbnb and Vrbo conversations and bookings on those platforms. DirectStay does not buy traffic, send unsolicited marketing, or guarantee inquiries or bookings.
Start with one property
Review one private preview first. For more than one property, we will talk through package pricing before you decide.
03 — How it works
Private first. Owner-approved throughout.
We build the first version. You bring the property knowledge.
01
Share a link or note
Send a property link if you have one, or a short note about what you want to improve.
02
Receive a private preview
We prepare a private preview so you can judge the direction before deciding whether to launch.
03
Correct the details
After DirectStay replies, send details however is easiest: notes, email, or an optional voice memo.
04
Approve setup and launch
Approve the site and the written service terms.
04 — Pricing and control
Flat pricing. Clear responsibilities.
The monthly plan supports the site and owner desk. It does not turn DirectStay into your property manager.
A DirectStay web address such as directstay.app/yourproperty is included.
Cancel anytime.
What stays with you
Property facts, photo and listing-material rights, amenities, rules, and guest promises
Rates, availability, quotes, fees, and accepted bookings
Payments, deposits, taxes, refunds, cancellations, and disputes
Every guest reply, guest support, marketplace listings, and whether the site remains public
DirectStay does not contact guests autonomously or make these decisions for you. Property photos and listing materials are published only after you confirm DirectStay may use them.
Illustration, not a promise
What direct nights are worth
This compares published marketplace host fees with the DirectStay subscription. It assumes the same nights would book at the same rate direct, which nobody can promise. DirectStay does not buy traffic or guarantee inquiries or bookings.
Direct revenue per year (estimate)
$21,000
$350 × 60 nights
Airbnb host fees on those nights (estimate): 15.5%, single host service fee, most hosts
Airbnb, 15.5%.Airbnb service fees: “the entire fee is deducted from the host's payout. Most hosts pay 15.5%, remaining hosts typically pay 14%-16%”. Some hosts are still on Airbnb's split fee (a 3% host fee plus a 14.1% to 16.5% guest fee), which Airbnb says is being phased out.
Vrbo, 15%.About the pay-per-booking (PPB) model: “A flat, all-in 12% commission fee” and “The 3% payment processing fee is charged on the total payment amount”. Shown here as 15% of the rental amount. Vrbo charges the 3% processing fee on the whole payment, taxes included, so the real figure can be higher. The same page still carries an older "5% commission" sentence in its VAT line; this illustration uses the 12% the page leads with.
Taxes, cleaning fees, guest-side service fees and payment processing on the direct side are excluded.
05 — FAQ and next step
Practical answers before you start.
See what the guest experience can look like at Villa La Percha, then start with your own private preview.
No. DirectStay works alongside Airbnb, VRBO, and the other channels you already use. They can remain discovery channels while repeat guests, referrals, and inquiries earned outside restricted marketplace messaging have an owner-approved place to learn about the property and contact you.
What does the monthly plan cover after the site is built?
The $49/month per property plan covers hosting and site support plus the Owner Portal inquiry desk: inquiry records, email alerts when your setup is live, AI-assisted reply drafts for owner review, calendar checks, and guest records associated with your property.
Is DirectStay a booking engine or property manager?
No. DirectStay provides a property site, inquiry form, and owner tools. It can show approved calendar information and collect stay details, but it does not run your rental business, replace your marketplaces, or accept a booking for you. You confirm the final dates, price, payment, terms, and accepted booking.
What does Villa La Percha prove?
Villa La Percha is DirectStay's live founder property. It shows the guest-facing experience, including the property story, inquiry form, availability calendar, FAQ, guides, itinerary, map, and supported price comparison.
Pricing and billing
When does billing start?
We do not charge the $49 monthly service fee per property before that property site is live. Before billing begins, your written agreement and checkout show the exact billing start date.
What if I have more than one property?
The $49/month price is per property. If you have more than one, we quote a package before you decide.
Is a custom domain available?
A directstay.app/yourproperty address is included. Custom-domain setup may be discussed later under a separate written agreement.
What happens if I cancel?
You can cancel anytime. Service end dates and any final handoff are governed by the written agreement.
Setup
How much work does the owner need to do?
Share a property link if you have one, or send a short note about the property. DirectStay prepares the first version; you correct the facts, approve photos and rules, confirm availability and rates, and make every booking decision.
How quickly can the site launch?
We start with a private review. Launch timing depends on property details, owner approvals, availability setup, and the agreement.
Can DirectStay use my current listing photos?
Public listing photos can help with a private first look. Nothing is published unless the owner approves the materials and confirms DirectStay may use them.
Responsibilities
Will DirectStay send AI-written replies without me?
No. DirectStay can prepare an AI-assisted draft in the Owner Portal using the guest's inquiry and your approved property information. You can review it, edit it, ignore it, or choose Send yourself. No inquiry reply is sent until you choose Send.
Who confirms availability and rates?
You do. Use an owner-approved calendar source; once your property setup is live, DirectStay can flag possible date conflicts for review. You confirm the final dates and price.
Who collects payments and handles refunds?
You collect guest payments and handle deposits, taxes, refunds, cancellations, and disputes.
Who controls the property information and guest records?
You approve the property facts, photos, rates, rules, and public launch. Inquiry and guest records captured through your DirectStay setup stay associated with your property and can be exported.
Who owns the site and property materials?
DirectStay builds and hosts the site while your plan is active. You own your property brand, owner-provided photos, owner-approved facts, rates, guest relationships, and bookings. DirectStay code, templates, systems, and hosting remain separate.
Direct Websites and Owner Tools for Vacation Rentals | DirectStay